Sharing information about medical crowdfunding projects on social networking sites: the integration of attribution-affect model of helping and social capital theory
Zhaohua Deng1，Jiaxin Xue1，Tailai Wu2,3，Zhuo Chen4,5
Author Details:
1.School of Management, Huazhong University of Science and Technology,Wuhan,China.2.School of Medicine and Health Management, Tongji Medical College,Huazhong University of Science and Technology, Wuhan, China.3.Local Government Development Research Institute of Shantou University,Shantou, China.4.Department of Health Policy and Management, CED, University of Georgia, Athens,Georgia, USA.5.Department of Economics, Faculty of Humanities and Social Sciences,University of Nottingham Ningbo China, Ningbo, China.
Abstract:
Purpose – Sharing project information is critical for the success of medical crowdfunding campaigns. However, few users share medical crowdfunding projects on their social networks, and the sharing behavior of medical crowdfunding projects on social networking sites has not been well studied. Therefore, this study explored the factors and potential mechanisms influencing users’ sharing behaviors on networking sites.
Design/methodology/approach – A research model was developed based on the attribution-affect model of helping and social capital theory. Data were collected using a longitudinal survey. Partial least squares structural equation modeling was used to analyze the collected data. We conducted post hoc analyses to validate the results of the quantitative analysis.
Findings – The analysis results verified the effects of perceived external attribution, perceived uncontrollable attributions, and perceived unstable attributions on sympathy and identified the effect of sympathy and social characteristics of medical crowdfunding users on sharing behavior.
Originality/value – This research provides a comprehensive theoretical understanding of users’ sharing behavior characteristics and provides implications for enhancing the efficiency of medical crowdfunding activities.
目的——分享项目信息对于医疗众筹活动的成功至关重要。然而，很少有用户在其社交网络上分享医疗众筹项目，而社交网站上的医疗众筹项目分享行为也没有得到很好的研究。因此，本研究探讨了影响用户在社交网站上分享行为的因素和潜在机制。
设计/方法/途径——根据帮助的归因-影响模型和社会资本理论建立了一个研究模型。通过纵向调查收集数据。采用偏最小二乘法结构方程模型对收集到的数据进行分析。我们进行了事后分析，以验证定量分析的结果。
研究结果——分析结果验证了感知外部归因、感知不可控归因和感知不稳定归因对同情的影响，并确定了同情和医疗众筹用户的社会特征对分享行为的影响。
原创性/价值——本研究从理论上全面理解了用户的分享行为特征，为提高医疗众筹活动的效率提供了启示。
注：本成果获得汕头大学地方政府发展研究所开放基金课题（No. 07422002、No. 07423002）的资助。
Cite this article:
Deng Z, Xue J, Wu T, et al. Sharing information about medical crowdfunding projects on social networking sites: the integration of attribution-affect model of helping and social capital theory[J]. Information Technology & People, 2024.
https://doi.org/10.1108/ITP-02-2023-0120
